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I disagree. I think trying to take advantage of your competitors outage situation is bad form, mainly because you will mostly likely suffer an outage as well. From a marketing point of view, it may be good for a while, but can be used against you in the future. This is the first thing my first manager taught me 20+ years ago in software, and I still tend to agree with him.

I completely agree - if you swoop in and promise better uptime etc then you're making a deal with people that they won't experience this problem. You now need to be sure you can deliver.

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