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Hilariously enough one company has a business model that is working: BuzzFeed.

They have been using the money raised from their clickbait business to operate BuzzFeed News. Which actually is a very distinct unit containing highly respected, award winning journalists who work on old school, long form journalism.

Example: https://www.buzzfeed.com/chrishamby/super-court

and in exchange they have turned their name to trash. I know they do are doing some quality work and I still feel a bit dirty clicking on an article from buzzfeed.

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