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Comment on The wrong way to "personalize" your startup's welcome e-mail

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Uh, the company is originally Danish and I believe most of the staff are still in fact Danes. Her grammar was poor but understandable. I'm not sure why this guy gets so rage-filled when the email is innocuous when read coming from the mouth of a non-native speaker of English.

Calling a response to any sort of support mail a "ticket" is pretty common as well and certainly not worthy of offense.

Fair enough (sort of), but if I were to start a business in a language that I'm not a native in, I wouldn't try supporting those people using non-native speakers. The languages and idioms of cultures differ greatly around the globe, and sometimes you may need to tweak your site to meet the expectations of your customers.

Then again, I don't run a business, so the costs of localizing customer support and "fit and finish" for Zendesk may be justified by the benefit.

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