Fortunately, some types of apps can get very nice revenue from ads. (I mean, compared to games.)
We're getting like $2000 a month out of ads with our free apps, but only $250 from our paid application, which is just a generalization of the free ones.
An interesting fact: we experienced no decline at all in the number of sold instances of our paid application when we increased the price from €0.50 to €1.00. That means, we doubled the revenue :-O. (Yeah, well, the new release included some improvements, but still surprising IMO.)
It doesn't surprise me at all that 0.50 to 1euro makes no difference in terms of # of download. I would not be surprised if even 2euro or 2.5 would keep the number constant. It would be really nice to do some serious marketing / behavioral economics study on what is the threshold for "real cheap" on the app stores. I wonder if there is any way to get anonymous data from apple store.
Comments
Fortunately, some types of apps can get very nice revenue from ads. (I mean, compared to games.)
We're getting like $2000 a month out of ads with our free apps, but only $250 from our paid application, which is just a generalization of the free ones.
An interesting fact: we experienced no decline at all in the number of sold instances of our paid application when we increased the price from €0.50 to €1.00. That means, we doubled the revenue :-O. (Yeah, well, the new release included some improvements, but still surprising IMO.)
It doesn't surprise me at all that 0.50 to 1euro makes no difference in terms of # of download. I would not be surprised if even 2euro or 2.5 would keep the number constant. It would be really nice to do some serious marketing / behavioral economics study on what is the threshold for "real cheap" on the app stores. I wonder if there is any way to get anonymous data from apple store.
how many installs do you have to be able to pull $2000 a month in ad revenue?
which ad network are you using?
200k installs generate all that revenue in Ads. The average active installs is around 40%, though.
We started using Admob, but now we are much happier in Mobclix.