The examples he gives are "fun" and "human" but the point he makes can be broadened out. Much business writing is simply lazy and cliched. This is compounded by the fact often a company won't want to describe its products in simple, accessible terms because the products need to be made to sound complex, mysterious, worth a lot of you money. So you tend to get terminology inflation.
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The examples he gives are "fun" and "human" but the point he makes can be broadened out. Much business writing is simply lazy and cliched. This is compounded by the fact often a company won't want to describe its products in simple, accessible terms because the products need to be made to sound complex, mysterious, worth a lot of you money. So you tend to get terminology inflation.
True, but that's a different post/article that he didn't write.
In fact, your final sentence there would make for a much more interesting article than, "Business language suuuucks."