At the same time though, their products so good that it wasn't really necessary for them to hire some stellar biz dev/sales whiz, they were instead able to use these methods to attract users. I don't think these methods would work as well if the product was not up to par.
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I think this kind of thing gets overlooked a lot on HN considering the tech heavy role most have here. Personally I'm not surprised at all.
But never underestimate marketing. Building the best widget in the world means nothing if no one knows it exists.
(that being said having the best widget in the world is, in itself, a great marketing tool)
At the same time though, their products so good that it wasn't really necessary for them to hire some stellar biz dev/sales whiz, they were instead able to use these methods to attract users. I don't think these methods would work as well if the product was not up to par.