Sometimes, you need to focus on the bueinsuess idea, as noted below, along with the coding. Also, the coding isn't everything. Coding is a small part, but also is user interface design, from scaling good images, picking easy-to-read fonts, and spelling. People automatically distrust services that have a misspelled logout button for instance. Coding is a small part to a process. Building traction is a final goal, of which coding is a small part. Coding isn't everything for a web startup.