Without the real financials at hand, it's hard to tell if they are overvalued or not. There are numbers being thrown everywhere... but I'd take them with a grain of salt unless backed by hard evidence (which is lacking).
Overvalued or not, everybody knows Groupon is working. Customers are crazy about it. My wife checks it as the first thing in the morning. And there's no sign of businesses giving up on offering deals.
As for the businesses who don't like it, if they are looking at making profit from the one-shot Groupon traffic, I think they are wrong. Think of what you spent on Groupon as part of your advertising expenditure. Using Groupon, you are putting your name out there in BIG'N'BOLD along with an opportunity to show them how awesome you are.
Comments
Without the real financials at hand, it's hard to tell if they are overvalued or not. There are numbers being thrown everywhere... but I'd take them with a grain of salt unless backed by hard evidence (which is lacking).
Overvalued or not, everybody knows Groupon is working. Customers are crazy about it. My wife checks it as the first thing in the morning. And there's no sign of businesses giving up on offering deals.
As for the businesses who don't like it, if they are looking at making profit from the one-shot Groupon traffic, I think they are wrong. Think of what you spent on Groupon as part of your advertising expenditure. Using Groupon, you are putting your name out there in BIG'N'BOLD along with an opportunity to show them how awesome you are.