I was chatting with someone about the language used in a lot of these apologies. This has come up in a lot of issues - like in the Justin.tv suicide case.

I think companies fear legal repercussions. If you use certain words, you might be taking blame onto yourself in a legal sense and might have someone use that against you in a lawsuit.

I'm not sure about this incident but I definitely sensed that was the issue with the Justin.tv apology.