I was talking to a VC the other day about Groupon. According to him, every local business he's talked to that's used Groupon has universally had a bad experience with it. Groupon customers rarely turn into repeat customers, which is the main incentive for a business to use Groupon. This shouldn't be too surprising given that most Groupon customers are probably very price sensitive and in deal hunting mode.
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I was talking to a VC the other day about Groupon. According to him, every local business he's talked to that's used Groupon has universally had a bad experience with it. Groupon customers rarely turn into repeat customers, which is the main incentive for a business to use Groupon. This shouldn't be too surprising given that most Groupon customers are probably very price sensitive and in deal hunting mode.