Ease of signup. If all I have to do is click a "sign in with my facebook account" and I don't have to sign up for yet another site, I might be compelled to join your site and thus be your customer.
Not saying facebook login is the best way to do this, but as a user, it's comfortable enough.
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These new facebook plugins that have been released, are they useful to us small web business? Can we use these to make more money or gain more users?
Ease of signup. If all I have to do is click a "sign in with my facebook account" and I don't have to sign up for yet another site, I might be compelled to join your site and thus be your customer.
Not saying facebook login is the best way to do this, but as a user, it's comfortable enough.