I think it has to be said that a successful business does not have to be a unique business. This is about how they don't have exclusive deals, who said they did?
I agree a successful business need not be unique. For example, many blogging platforms are and will be successful (e.g., tumblr, posterours, blogger, wordpress, etc).
However, if the consumer value proposition is built on providing exclusive deals, than to preserve your audience's trust, your deals need to be exclusive.
Please note, the article was also about how Groupon:
-has no top not repeat local customers
-has inside investors selling
-benefits from a temporary trends towards coupon redemption
Comments
I think it has to be said that a successful business does not have to be a unique business. This is about how they don't have exclusive deals, who said they did?
I agree a successful business need not be unique. For example, many blogging platforms are and will be successful (e.g., tumblr, posterours, blogger, wordpress, etc).
However, if the consumer value proposition is built on providing exclusive deals, than to preserve your audience's trust, your deals need to be exclusive.
Please note, the article was also about how Groupon: -has no top not repeat local customers -has inside investors selling -benefits from a temporary trends towards coupon redemption