Please correct me if I'm wrong, but it seems like AOL's strategy was very content-heavy - they tried to provide all the news, movies, etc. their users would need in order to keep to on AOL properties as much as possible. Users are much more tied into Facebook via their friends and private info.
AOL also did a lot with 'buddy lists' and offline friendships. They didn't have social networking figured out, but they definitely tried to own communication and relationships as well as content.
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Please correct me if I'm wrong, but it seems like AOL's strategy was very content-heavy - they tried to provide all the news, movies, etc. their users would need in order to keep to on AOL properties as much as possible. Users are much more tied into Facebook via their friends and private info.
AOL also did a lot with 'buddy lists' and offline friendships. They didn't have social networking figured out, but they definitely tried to own communication and relationships as well as content.