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Frankly it's disturbing that a billion dollar company is having UI issues at this level. Google, Microsoft, Apple and lots of other hi-tech companies have the same problem and I don't understand why considering the brain power and money they have.

Institutional inability to make decisions and stick to them. When you have that many people in one place, it's just constant meetings. Smaller teams are able to get proportionally a lot more done because they are not gridlocked.

Because no matter how many times you redesign the UI it doesn't help if the core social mechanic is either broken or reached its local maximum.

Not every product scales to a billion, even in its most refined form.

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