This article neither advocates a high nor low confidence level. The point is that your confidence level is meaningless if you don't fix the sample size.
"...when your gut tells you something is true, it probablly is."
If you run a data-driven business with a philosophy like that, you've rewound management science to about 1700 AD. Human "guts" aren't evolved for evaluating UX effectiveness from sparse data.
Comments
This article neither advocates a high nor low confidence level. The point is that your confidence level is meaningless if you don't fix the sample size.
"...when your gut tells you something is true, it probablly is."
If you run a data-driven business with a philosophy like that, you've rewound management science to about 1700 AD. Human "guts" aren't evolved for evaluating UX effectiveness from sparse data.