Who writes the checks makes the rules, and ultimately, for apps, it's consumers that write the checks and consumers that benefit from this change.

Consumers don't write Facebook's checks, companies like Offerpal do: http://www.businessinsider.com/offerpal-coincidentally-repla...

So the differences between Apple's users' data policies and Facebook's become clearer.

Meanwhile, to receive the money, obey the rules. It's simple.