I think the 'too far' is simply the sample image you are using for 'Besties'. Five friends laying on the ground covered in colorful paint and making silly faces says "we are having an extremely fun time at this event" but doesn't make me think "I feel like playing games on my phone" ... it makes me think "I want to go outside and enjoy real life".

If you used a much more toned-down image of some friends having fun together, maybe simply holding their phones by their sides and laughing at something, it would make me feel more at ease that this app knows its place in my world.