Good. The alternative is a managerie of different ad networks all collecting sensitive data about me. I'm unambiguously in favor of Apple not allowing new location-aware ad tracking networks.
I agree. I find these clauses to be the exact opposite of 3.3.1, they are ethical and they show a laudable concern for a user's data and privacy. A welcome stance in this day and age.
That's not true, as a developer I'm well within my right to collect every piece of data I can get my hands on. That being said, I personally never would.
Apple is just banning the competition for analysis of said data so they can be the only game in town and "control the user experience" as they like to call it. I wouldn't be surprised if iAd included an analytics dashboard when it's released to the public.
As a developer, you are well within your right to understand the rules. I think Apple is doing a good job of protecting its users from money-hungry developers -- Facebook is a good example of what can go wrong.
I meant in the sense that I have to look at the ads, and if one ad network is particularly obnoxious, I'd like developers to have alternatives to put in their apps.
But in the sense you're talking about - if you care about someone buying your "mined personality profile", wouldn't you rather have 10 incomplete profiles out there than 1 really accurate one?
No, I would not rather have information about where I was every hour of the day scattered around ten different places. I would much rather it be at only one place, especially if that place already has my credit card info.
I've heard this criticism a lot and it always perplexes me, because it's completely divorced from the reality of how mobile ads are bought and sold.
Right now the mobile ad market can work with your approximate age, your gender, your location down to the city level at most, and very high-level interests derived from the site or app you happen to be using at the time. Anything else is too finely grained to sell meaningful volumes of advertising against and therefore not wanted.
I'm guessing people take the reality of the online ad market and falsely assume the mobile market is there as well.
It would be interesting to know how coarse the data exposed to mobile ad providers is -- does anyone have any experience here?
Were I implementing mobile ads, the precise location would stay on the device, and the information sent to the ad server would be city or at least zip level.
Except for the whole classification of apps (Free) that are going to be squeezed by this. By eliminating competition, Apple gets to decide just how profitable (if at all) app companies are going to be.
Comments
Good. The alternative is a managerie of different ad networks all collecting sensitive data about me. I'm unambiguously in favor of Apple not allowing new location-aware ad tracking networks.
I agree. I find these clauses to be the exact opposite of 3.3.1, they are ethical and they show a laudable concern for a user's data and privacy. A welcome stance in this day and age.
That's not true, as a developer I'm well within my right to collect every piece of data I can get my hands on. That being said, I personally never would.
Apple is just banning the competition for analysis of said data so they can be the only game in town and "control the user experience" as they like to call it. I wouldn't be surprised if iAd included an analytics dashboard when it's released to the public.
As a developer, you are well within your right to understand the rules. I think Apple is doing a good job of protecting its users from money-hungry developers -- Facebook is a good example of what can go wrong.
Except, of course, their own ad network.
Better one than ten.
Uh, why? Competition generally works out well for the consumer.
You are not a consumer in this case. The buyer of your mined personality profile is.
I meant in the sense that I have to look at the ads, and if one ad network is particularly obnoxious, I'd like developers to have alternatives to put in their apps.
But in the sense you're talking about - if you care about someone buying your "mined personality profile", wouldn't you rather have 10 incomplete profiles out there than 1 really accurate one?
No, I would not rather have information about where I was every hour of the day scattered around ten different places. I would much rather it be at only one place, especially if that place already has my credit card info.
I've heard this criticism a lot and it always perplexes me, because it's completely divorced from the reality of how mobile ads are bought and sold.
Right now the mobile ad market can work with your approximate age, your gender, your location down to the city level at most, and very high-level interests derived from the site or app you happen to be using at the time. Anything else is too finely grained to sell meaningful volumes of advertising against and therefore not wanted.
I'm guessing people take the reality of the online ad market and falsely assume the mobile market is there as well.
I don't care what they're doing with the data today. I'd rather they didn't have it at all. I directly benefit from this decision.
It would be interesting to know how coarse the data exposed to mobile ad providers is -- does anyone have any experience here?
Were I implementing mobile ads, the precise location would stay on the device, and the information sent to the ad server would be city or at least zip level.
Except for the whole classification of apps (Free) that are going to be squeezed by this. By eliminating competition, Apple gets to decide just how profitable (if at all) app companies are going to be.
This isn't good for anyone but Apple.