At the moment Jane never has to have her son help her with her phone the way she does with the PC. She knows how to do everything, even if she never does it. Even without any direct bottom line issues (eg avoid voip takeover), I think this might be enough to motivate Apple.
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The issue being that some "Apple unapproved" apps are useful to people outside of the 'top 5%' but not useful to Apple's bottom line.
At the moment Jane never has to have her son help her with her phone the way she does with the PC. She knows how to do everything, even if she never does it. Even without any direct bottom line issues (eg avoid voip takeover), I think this might be enough to motivate Apple.