Prices also set expectations. If you pay $1 or $2 for an app and it's no good, you get on with your life. If you pay $15 or $20 and it's buggy or doesn't work, you complain in every forum about what a rip-off it was and write a one-star review.
More expensive apps also require more energy to market them. Three screenshots in the app store don't cut it. You need a proper website, and a screencast video, and such.
It's a delicate balance, actually. If you price your apps too cheap, people with no real interest will buy them, run it once, uninstall it and give it one star.
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Prices also set expectations. If you pay $1 or $2 for an app and it's no good, you get on with your life. If you pay $15 or $20 and it's buggy or doesn't work, you complain in every forum about what a rip-off it was and write a one-star review.
More expensive apps also require more energy to market them. Three screenshots in the app store don't cut it. You need a proper website, and a screencast video, and such.
It's a delicate balance, actually. If you price your apps too cheap, people with no real interest will buy them, run it once, uninstall it and give it one star.