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Before Superwall,

Before Jia Shen of Rock You was a Facebook/Myspace luminary, presenting talks like "Designing Viral Apps: Engineering the Viral Loop"...

"Fresh-faced entrepreneurs Jia Shen and Lance Tokuda were running out of money to fuel their start-up when, in February 2006, they landed a Founders Brunch invitation from venture capitalist Saar Gur. They pitched their business to anyone who would listen, even planting themselves in front of the eggs to get attention. They hit pay dirt with Internet entrepreneur and investor Ariel Poler who, in turn, introduced them to other financiers.

Today, their company, RockYou, whose software allows users to add slide shows to their profiles on Facebook and MySpace, has raised millions of dollars and garners more than 1 billion page views a month."

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