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Comment on The Biography of 37signals with Jason Friedparent

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I'm missing the reference here. (and it seems that there are too many Max Klein to get help from Google) Do you mind explaining what that means?

Jason said that it was really easy to launch Basecamp because they'd already built up an audience with their blog. Tons of instant PR from people who already wanted to hear from them.

Max (from here, http://news.ycombinator.com/threads?id=maxklein) said that he was going to be writing a blog about interesting, random stuff, so that when he announces something of importance, he'll have people listening. Thus Cube of M.

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