Nice work Spencer, great blog post as normal. I think you're right on with the idea of marketing to "normals," or the "target market," whichever term you feel more comfortable with. It's a really tough transition and one that normally comes with compromises and alterations to the service/product. We're just starting our journey across that chasm, and it's not easy. Your team's design skills are far better than ours and it's a struggle to make everything intuitive enough for most folks to say nothing of the product focus!
I had to chuckle fjabre, "Cross the Chasm" is what I was thinking as well as I read this one. This is also referenced in Godin's "The Dip" (just to make sure I cover all my buzz-worthy maven authors).
Comments
Nice work Spencer, great blog post as normal. I think you're right on with the idea of marketing to "normals," or the "target market," whichever term you feel more comfortable with. It's a really tough transition and one that normally comes with compromises and alterations to the service/product. We're just starting our journey across that chasm, and it's not easy. Your team's design skills are far better than ours and it's a struggle to make everything intuitive enough for most folks to say nothing of the product focus!
I had to chuckle fjabre, "Cross the Chasm" is what I was thinking as well as I read this one. This is also referenced in Godin's "The Dip" (just to make sure I cover all my buzz-worthy maven authors).