Instead, I'd call that a good old-fashioned "target market." They don't seem to be targeting the 99% SpencerFry calls out as "normals" of the Internet, they're targeting maybe 2% of the Internet that doesn't happen to be early adopters, which is just another 2% of the Internet (good advice, IMHO).
I guess it just seems to be (well intended!) misleading to encourage people to attract this mass idea of a "normal" market when the market the company hits is just as niche, but a different niche.
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I dunno, I'd hardly call CarbonMade's users "Normals": Concept artists? Fashion Stylist? Photographers?
Instead, I'd call that a good old-fashioned "target market." They don't seem to be targeting the 99% SpencerFry calls out as "normals" of the Internet, they're targeting maybe 2% of the Internet that doesn't happen to be early adopters, which is just another 2% of the Internet (good advice, IMHO).
I guess it just seems to be (well intended!) misleading to encourage people to attract this mass idea of a "normal" market when the market the company hits is just as niche, but a different niche.