Revenues, revenues, REVENUES!! They've created wealth (something people want) but if they can't monetize it, they will fail as a company. Right now people are actively saying they want Facebook instead of its competitors by using it. Their competitors now are the Internet giants - Yahoo, Amazon, eBay, Google. Their size and valuation has put them in that category (not a niche startup) so now they need to find a way to earn billions to stay there.
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Revenues, revenues, REVENUES!! They've created wealth (something people want) but if they can't monetize it, they will fail as a company. Right now people are actively saying they want Facebook instead of its competitors by using it. Their competitors now are the Internet giants - Yahoo, Amazon, eBay, Google. Their size and valuation has put them in that category (not a niche startup) so now they need to find a way to earn billions to stay there.