Well from my experience dealing with facebook's salespeople - it costs approximately $160,000 to have a facebook.com/mybusinessname page made for your company. So long as companies believe the social-media hype enough, facebook will be making money from at least that (and you'd be surprised at the companies that have already signed up).
Let's not forget the $1,000,000 initial retainer to do any kind of partnership with them (i.e., Beacon).
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Well from my experience dealing with facebook's salespeople - it costs approximately $160,000 to have a facebook.com/mybusinessname page made for your company. So long as companies believe the social-media hype enough, facebook will be making money from at least that (and you'd be surprised at the companies that have already signed up).
Let's not forget the $1,000,000 initial retainer to do any kind of partnership with them (i.e., Beacon).
plus the sponsoring of free gifts... I would be surprised if a round of free gifts was as cheap as one million.