I'm thinking of it more as a supplement for email, not a replacement. It has advantages for the business -- the immediacy of a phone notification as compared to email (which is becoming less and less immediate, particularly as it moves from desktops to web clients), the fact it is not yet done to death, and the fact that it is structurally guaranteed to be opt-in only means deliverability should rock as compared to email.
Surely with the rise of the iPhone and push GMail, email is becoming more immediate rather than less.
Where I will agree with you, though, is that I'm more and more happy to leave emails festering in my inbox waiting for actions whereas iPhone notifications get immediate attention. Why? Because I choose exactly what notifications I receive. As notifications become more spammy, we will need a new less-spammy system. Rinse, repeat.
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I'm thinking of it more as a supplement for email, not a replacement. It has advantages for the business -- the immediacy of a phone notification as compared to email (which is becoming less and less immediate, particularly as it moves from desktops to web clients), the fact it is not yet done to death, and the fact that it is structurally guaranteed to be opt-in only means deliverability should rock as compared to email.
Surely with the rise of the iPhone and push GMail, email is becoming more immediate rather than less.
Where I will agree with you, though, is that I'm more and more happy to leave emails festering in my inbox waiting for actions whereas iPhone notifications get immediate attention. Why? Because I choose exactly what notifications I receive. As notifications become more spammy, we will need a new less-spammy system. Rinse, repeat.