> Please mock me mercilessly if I don't have this done by Sunday.
It might not be so quick a thing to test, so no mockery from me.
It took me years to figure out how to increase retention on my sites, little by little tuning it so that the 'pipeline' from users just visiting to users signing up did not get disturbed.
So, yes, they're all testable claims. For me tuning this worked well, it was - at some point - the difference between $5,000 / month and $ 50,000 / month so the pay-off of the time invested can be immense.
I'm conservative by nature though, and it took me a long time to clue in to a/b testing (this was back in 2000 or so), which didn't help at all.
Best of luck with that, I'm curious about the results.
Btw, I agree that getting your users to go from 0 to the breaking point quickly can make you some money, but on the other hand there is no such thing as a 'bad' user, and if you can somehow engage them to generate some buzz for you that's a pay-off as well.
It may not be such a simple relationship between the two, the sales curve might lag quite a bit behind the 'buzz' curve. It's about 'mind share', and that's one of the hardest to quantify variables.
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> Please mock me mercilessly if I don't have this done by Sunday.
It might not be so quick a thing to test, so no mockery from me.
It took me years to figure out how to increase retention on my sites, little by little tuning it so that the 'pipeline' from users just visiting to users signing up did not get disturbed.
So, yes, they're all testable claims. For me tuning this worked well, it was - at some point - the difference between $5,000 / month and $ 50,000 / month so the pay-off of the time invested can be immense.
I'm conservative by nature though, and it took me a long time to clue in to a/b testing (this was back in 2000 or so), which didn't help at all.
Best of luck with that, I'm curious about the results.
Btw, I agree that getting your users to go from 0 to the breaking point quickly can make you some money, but on the other hand there is no such thing as a 'bad' user, and if you can somehow engage them to generate some buzz for you that's a pay-off as well.
It may not be such a simple relationship between the two, the sales curve might lag quite a bit behind the 'buzz' curve. It's about 'mind share', and that's one of the hardest to quantify variables.