That's true, but I think it's true because that's what his fanbase wants him to be.
I always got the impression that Steve was projecting his customers' projections of what they wanted to be themselves. He's cool, he's likeable, he's barefoot on stage. He makes flashy, shiny products and lives comfortably as a result.
I wonder how much of Apple's success is due to a younger crowd saying, "hell yeah! If Steve can do it, I can do it!" and then going out to buy Apple products in the subconscious hope that some of Steve's success will rub off on them.
Steve Jobs seems to me to be constantly saying, "hey, you hep cats! I'm livin' the dream, and you can, too! Buy an iPod to remind yourself of this fact!" It's an interesting combination of Cult of Personality and Sympathetic Magic.
Comments
"Steve Jobs is not a conformist."
That's true, but I think it's true because that's what his fanbase wants him to be.
I always got the impression that Steve was projecting his customers' projections of what they wanted to be themselves. He's cool, he's likeable, he's barefoot on stage. He makes flashy, shiny products and lives comfortably as a result.
I wonder how much of Apple's success is due to a younger crowd saying, "hell yeah! If Steve can do it, I can do it!" and then going out to buy Apple products in the subconscious hope that some of Steve's success will rub off on them.
Steve Jobs seems to me to be constantly saying, "hey, you hep cats! I'm livin' the dream, and you can, too! Buy an iPod to remind yourself of this fact!" It's an interesting combination of Cult of Personality and Sympathetic Magic.