What does tightening the funnel mean in this context?
The user base is people who own small mobile auto detailing businesses. So pretty specific. I imagine most of these companies will be way too small to have an IT department restricting their ability to install Chrome.
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Restricting the browsers you support will tighten your funnel.
Have you profiled your likely userbase? Many businesses run Windows and are, therefore, likely to be using Internet Explorer.
What does tightening the funnel mean in this context?
The user base is people who own small mobile auto detailing businesses. So pretty specific. I imagine most of these companies will be way too small to have an IT department restricting their ability to install Chrome.
Tightening the funnel means that potential customers are less likely to go all the way through to signing up and becoming a regular customer.
https://blog.crazyegg.com/2014/03/03/website-conversion-funn...