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Comment on Poll on Hacker News Brand Awareness

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In my opinion duck duck go is a prominent "brand" on HN for a single simple reason. It's (now forgive my language) but a ballsy startup for a really simple reason. Your competition is Google!!!... and not just a company who happens to be owned by Google, you're competing with Google in their primary business. You're also doing it by yourself, and to top it off you're getting results!! I'll read anything about it, because its essentially like watching the Boston Red Socks play some little league team from Milwaukee... the twist though, is the game is almost tied, and the Boston Red Socks aren't throwing the game. Its plain exciting!

FWIW, I hadn't heard about Duck Duck Go until this article. And I think I spend a fair amount of time on HN...

You probably just gaze through the headlines about it because to be honest Duck Duck Go isn't very eye grabbing, but there are plenty of articles about it and most of the duck duck go blog postings seem to make it to the front page and there are plenty of comments about it.

Possible. I do tend to skip most startup-related content, because I really don't care. But I have still managed to hear about Bingo Card Creator, Mixergy, and Mibbit.

Interesting, if you skip the startup content, which content do you prefer? (Not being snarky, honest question).

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