"In Andy Warhol's "Diaries", he describes being at a Thanksgiving 1983 dinner party at Yoko Ono's apartment. Bowie and Madonna are also there. Warhol wanders to a bunch of people in Sean's room, where "some kid is setting up one of those Apple computers". The "kid" springs up to greet him, "Hi, I'm Steve Jobs."
Even before product placement, Jobs was very keen on real-life placement, getting his products in the hands of the "right" people, tastemakers, before anyone else. The Macintosh he was setting up for Sean would famously come out 2 months later. It was a sort of high-end salesmanship he never really stopped, at least when a new product was launching."
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"In Andy Warhol's "Diaries", he describes being at a Thanksgiving 1983 dinner party at Yoko Ono's apartment. Bowie and Madonna are also there. Warhol wanders to a bunch of people in Sean's room, where "some kid is setting up one of those Apple computers". The "kid" springs up to greet him, "Hi, I'm Steve Jobs."
Even before product placement, Jobs was very keen on real-life placement, getting his products in the hands of the "right" people, tastemakers, before anyone else. The Macintosh he was setting up for Sean would famously come out 2 months later. It was a sort of high-end salesmanship he never really stopped, at least when a new product was launching."