Good point, teams need exposure to hospitals, hospices, or rehabilitation centers in order to better understand addressable needs. The market is even less clear for patients who have treatable or terminal illnesses but still have the option to live independently of a care-taking facility. I have met many patients at hospitals who would love to be home with family or in their own space, but can't due to illness. This a large market with the opportunity to increase the quality of life for many people. A great place to start for medtech companies.

I personally witnessed this through my sibling who was diagnosed with brain cancer. It eye opening to see how little innovation is pushed directly consumers. The current U.S. system needs all care to be overseen by the insurance companies. Thus, directly impacting the innovation in market. I am seriously considering shifting roles or exploring opportunities in medtech or biotech. I need to help in any capacity possible.