Comment on Xiaomi unveils the Mi DroneComments−owenversteeg10yFrom what I can tell they're crowdfunding [0] it (???) Why would a large company with presumably plenty of cash crowdfund something like this?Perhaps I'm misunderstanding something, or maybe it's to drum up publicity for their crowdfunding site, but it just seems very confusing to me.[0] http://home.mi.com/shop/detail?gid=186−aroch10yThey do this for pretty much every product release−freddref10yMaybe they're measuring demand before getting too far into the game. Getting people to pay is arguably the best way of measuring demand.−TaylorGood10yPre-orders would likely cover their R&D and build costs with the advantage of "made to order" for a new product..−ihsw10yPre-ordering != crowdfunding
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From what I can tell they're crowdfunding [0] it (???) Why would a large company with presumably plenty of cash crowdfund something like this?
Perhaps I'm misunderstanding something, or maybe it's to drum up publicity for their crowdfunding site, but it just seems very confusing to me.
[0] http://home.mi.com/shop/detail?gid=186
They do this for pretty much every product release
Maybe they're measuring demand before getting too far into the game. Getting people to pay is arguably the best way of measuring demand.
Pre-orders would likely cover their R&D and build costs with the advantage of "made to order" for a new product..
Pre-ordering != crowdfunding