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Comment on Peter Shankman / HARO Just Sent Me a Cease-and-Desist Letter. What Now?parent

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A letter full of hot air, even when written by a lawyer, is just a letter full of hot air. There was no legal action taken.

C&D letters have no teeth. Court actions have teeth, and that hasn't happened.

Nothing to see here, really. Except laughable claims and example of poor business strategy.

What was funny to me is that Ryan set a trap and the guy (Shankman) bit the bait. It was Jason Calacanis style PR strategy at its best and clever if intentional. Why Ryan called getting a C&D a 'shitty move' is the non-congruent part. Ryan asked for it and Shankman delivered a delightfully poor response in spades. Total PR coup for Ryan.

Side note: If you run a half decent business you'll have your fair share of C&D letters and meritless lawsuits. Not worth wasting any emotion over. Just factor the legal cost into your cash projections and out-execute the heck out of everyone.

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