Yea putting a competitor's name in your materials is probably a bad idea, unless you're Verizon...
I'd imagine its easier to stay under their radar if your site doesn't directly come up in google alert results for their name too.
BUT, considering that the battle is over the PR business, journalists should be eating this up! I bet a lot of startups wish they could get a high-profile cease and desist hahaha
For the record, Verizon got sued by AT&T for the commercials that made the direct comparison. They just have the money and clout that they can afford to be dragged through what both parties know is a meritless lawsuit.
I think the point is being sued worked out very well for Verizon, as it drew more attention to their claims of having a superior network to AT&T. (As you said, if they did not have the money and lawyers to dispute AT&T's claims it may have been a different story.)
Comments
Yea putting a competitor's name in your materials is probably a bad idea, unless you're Verizon...
I'd imagine its easier to stay under their radar if your site doesn't directly come up in google alert results for their name too.
BUT, considering that the battle is over the PR business, journalists should be eating this up! I bet a lot of startups wish they could get a high-profile cease and desist hahaha
If you're under your competitors' radar then you're probably under your potential customers' radar, too, right?
For the record, Verizon got sued by AT&T for the commercials that made the direct comparison. They just have the money and clout that they can afford to be dragged through what both parties know is a meritless lawsuit.
I think the point is being sued worked out very well for Verizon, as it drew more attention to their claims of having a superior network to AT&T. (As you said, if they did not have the money and lawyers to dispute AT&T's claims it may have been a different story.)