The comments here are really interesting. I agree that I'm not sure why this is news worthy since it seems like companies spend much more than this doing the exact same thing in other verticals. I'm sure Google and Samsung have spent hundreds of thousands, if not millions, doing the same thing to Apple products. R&D includes trying to understand how others do it. Spending nearly $200K to tear apart a Tesla seems pretty reasonable to me.
Assuming that Apple has 10 products on the market at any time, and you buy one per month at $1,000 each, that's $10,000 dollars a month, so for $120,000 you could fund the teardowns for a year.
Comments
The comments here are really interesting. I agree that I'm not sure why this is news worthy since it seems like companies spend much more than this doing the exact same thing in other verticals. I'm sure Google and Samsung have spent hundreds of thousands, if not millions, doing the same thing to Apple products. R&D includes trying to understand how others do it. Spending nearly $200K to tear apart a Tesla seems pretty reasonable to me.
Assuming that Apple has 10 products on the market at any time, and you buy one per month at $1,000 each, that's $10,000 dollars a month, so for $120,000 you could fund the teardowns for a year.