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This makes me think of the iPhone + RIM (Blackberry) and what a shift in thinking they had after pulling apart the first iPhone they could get hold of.

"RIM was even in denial the day after the iPhone was announced with all hands meets claiming all manner of weird things about iPhone: it couldn’t do what they were demonstrating without an insanely power hungry processor, it must have terrible battery life, etc. Imagine their surprise when they disassembled an iPhone for the first time and found that the phone was battery with a tiny logic board strapped to it. It was ridiculous, it was brilliant."

From: http://www.edibleapple.com/2010/12/28/rim-was-in-disbelief-f...

I remember reading that article - It was really insightful.

This is what innovation looks like - its so absurd that it might actually work !

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