Let's be honest, why they shouldn't block adblock?
Because if the goal is to keep the doors open, that's a terrible strategy.
The phrase "the customer is always right" doesn't mean the customer is always literally correct, it means that if you try to tell the customer they are wrong, they'll go elsewhere.
Customers don't want ads. That's clear. Telling them they can't read your stuff without reading the ads means they won't read your stuff. Mindshare is hard to build and losing it is often a killing blow.
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Because if the goal is to keep the doors open, that's a terrible strategy.
The phrase "the customer is always right" doesn't mean the customer is always literally correct, it means that if you try to tell the customer they are wrong, they'll go elsewhere.
Customers don't want ads. That's clear. Telling them they can't read your stuff without reading the ads means they won't read your stuff. Mindshare is hard to build and losing it is often a killing blow.
How does that jive with the wisdom that "if you aren't paying, you are not the customer, you are the product"
That's basically why people are wising up and installing ad blockers, and why publishers are running around screaming about the end times.