If the ads were targeted to the content on the page (remember when that was top-of-the-line tech?) rather than 3rd-party ads relevant to my assumed demographic, that'd solve for (c) nicely.
I wonder if (d) could be a business idea - broker ads just like a regular ad network, but have the site itself host/deliver the ads. CPM is out due to needing to trust the site with accurate reporting, but you could definitely do CPC this way and have the click targets be centralized for the click tracking/redirect part.
Thank you for getting my point. Clearly the traditional ad broker is going come back to have a role - built-in ad blockers will see to that. CPM is out no matter what.
Comments
c) targeted more poorly (albeit without the privacy concerns.) d) expensive for the publisher (they have to do their own sales.)
And therefore only feasible for very large sites.
If the ads were targeted to the content on the page (remember when that was top-of-the-line tech?) rather than 3rd-party ads relevant to my assumed demographic, that'd solve for (c) nicely.
I wonder if (d) could be a business idea - broker ads just like a regular ad network, but have the site itself host/deliver the ads. CPM is out due to needing to trust the site with accurate reporting, but you could definitely do CPC this way and have the click targets be centralized for the click tracking/redirect part.
Thank you for getting my point. Clearly the traditional ad broker is going come back to have a role - built-in ad blockers will see to that. CPM is out no matter what.