I also think the opportunity is ripe to create a web app that allows companies that sponsor online events say... podcasts/vlgos to measure effectiveness via tweet mentions as a direct result of that show.
So I'm company x sponsoring show y.
Show y says "listeners please tweet out thanking our sponsor company x on twitter" (jason calacanis does this on twist) the web app would sum up the number of people who tweeted and then count the number of followers they have to give you a general idea of the reach and allow for measurement on a per campaign basis.
Of course this could lead to the downfall of twitter which is why it has to be targeted and tasteful.
Please tell me if this sounds crazy or already out there.
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I also think the opportunity is ripe to create a web app that allows companies that sponsor online events say... podcasts/vlgos to measure effectiveness via tweet mentions as a direct result of that show.
So I'm company x sponsoring show y. Show y says "listeners please tweet out thanking our sponsor company x on twitter" (jason calacanis does this on twist) the web app would sum up the number of people who tweeted and then count the number of followers they have to give you a general idea of the reach and allow for measurement on a per campaign basis.
Of course this could lead to the downfall of twitter which is why it has to be targeted and tasteful.
Please tell me if this sounds crazy or already out there.
actually, i came up with the idea on This Week in Tech for Audible and brought the idea to my podcast... but close enough. :-)
so are there any analytical type modules to track this?