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Comment on Clever tactic for generating buzz.

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Something like this works for existing sites rolling out new features/products...but for a new site? it's more or less suicide.

The one thing that might help them, is if some blogger finds it interesting enough to post it. But I don't see that happening unless there is something special about the founders.(i.e. Blah Blah's(invented Gmail at Google) new site)

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