I think it's more of a psychological hack, like when you add a more expensive option to a menu and people start ordering the second most expensive thing more than they would otherwise.
In this case, they're promising more than they're actually delivering right now but present you with a way to potentially get better access. It's not as strong as it could be, but I felt more of an impulse to fill in the box than I usually would with pages like this.
Vaguely related, I have a "coming soon" page at http://coder.io/ where I tried to integrate a couple of psychological tricks, but it's not as good as this one, for sure :-)
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I think it's more of a psychological hack, like when you add a more expensive option to a menu and people start ordering the second most expensive thing more than they would otherwise.
In this case, they're promising more than they're actually delivering right now but present you with a way to potentially get better access. It's not as strong as it could be, but I felt more of an impulse to fill in the box than I usually would with pages like this.
Vaguely related, I have a "coming soon" page at http://coder.io/ where I tried to integrate a couple of psychological tricks, but it's not as good as this one, for sure :-)
I happily signed up on coder.io because I knew enough about the site to sign up.
In this case, they're promising more than they're actually delivering right now but present you with a way to potentially get better access.
That is it. I need to know a little more to sign up. I don't mind participating in their registration game if I can look forward to getting access.