As people get older, their brand loyalties are more set.
Younger, working folk often don't have the house/family/healthcare/retirement worries of older workers. Marketers
often target young folks because they'll spend on new things.
When millennials share a common experience, such as growing up on AOL Instant Messenger, they're going to share common psychological traits and behavioral patterns.
So, yes, don't be surprised that they behave as a group.
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What I'm really interested in seeing is a workplace entirely run by Capricorns.
I've never seen evidence that Millennials exist as a group at all. Is it a negative horoscope published once a decade?
As people get older, their brand loyalties are more set. Younger, working folk often don't have the house/family/healthcare/retirement worries of older workers. Marketers often target young folks because they'll spend on new things.
The Millennials are the largest adult demographic: http://www.indexmundi.com/united_states/age_structure.html . Their children will be bigger than them (hopefully!).
People of all ages don't always fit into the "generational" niche the media and marketers try to put them in to.
When millennials share a common experience, such as growing up on AOL Instant Messenger, they're going to share common psychological traits and behavioral patterns.
So, yes, don't be surprised that they behave as a group.