There is also the factor that to be good at SEO, really good at it, you have to integrate it into your ongoing operations. It is like marketing: you can't put a firewall between the product and the marketing and just toss stuff over the wall and expect it to work.
Comments
I think many businesses on HN should be doing their SEO in-house rather than contracting out. My reasons at length:
http://www.kalzumeus.com/2008/01/28/why-you-shouldnt-pay-any...
There is also the factor that to be good at SEO, really good at it, you have to integrate it into your ongoing operations. It is like marketing: you can't put a firewall between the product and the marketing and just toss stuff over the wall and expect it to work.
I totally agree with you; SEO should be done in house. However, what if you absolutely need the help and do not have the time to do it on your own.
Are there any decent SEO companies out there?