Why do they feel the need to publicize their desire to raise money? Surely they can get their foot in the door of potential VC's based on Joel's reputation with Fog Creek alone, so what do they gain by announcing that they are looking for investment and giving a bunch of reasons why it's the right thing for StackOverflow? Why not just quietly raise the money and then, if/when they get funded, announce it along with the reasons?
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Why do they feel the need to publicize their desire to raise money? Surely they can get their foot in the door of potential VC's based on Joel's reputation with Fog Creek alone, so what do they gain by announcing that they are looking for investment and giving a bunch of reasons why it's the right thing for StackOverflow? Why not just quietly raise the money and then, if/when they get funded, announce it along with the reasons?