Yeah, I had seen your numbers, but I was referring to some sort of larger study on the matter.
As for Slashdot, I always sort of wondered whether or not the appeal to those advertisers was less clickthrough and more name recognition. That is something that I think is a bit under-rated. I think that matters when evaluating products - I know that I tend to favor brands that I've heard of in some way vs something completely unfamiliar.
As for Slashdot, I always sort of wondered whether or not the appeal to those advertisers was less clickthrough and more name recognition.
That has been cited by some advertisers, for sure - especially those who are recently funded or have larger branding budgets.
Take New Relic, for example. They're sponsoring The Ruby Show for I'd guess (and I don't know for sure, but basing on rates of similar podcasts) at least $300-$500 per show? There's no way they're getting that much business from people listening to the show checking them out at that very moment. In terms of brand awareness, though, $5-8k a year is nothing if almost every Ruby developer has at least heard of you..
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Yeah, I had seen your numbers, but I was referring to some sort of larger study on the matter.
As for Slashdot, I always sort of wondered whether or not the appeal to those advertisers was less clickthrough and more name recognition. That is something that I think is a bit under-rated. I think that matters when evaluating products - I know that I tend to favor brands that I've heard of in some way vs something completely unfamiliar.
As for Slashdot, I always sort of wondered whether or not the appeal to those advertisers was less clickthrough and more name recognition.
That has been cited by some advertisers, for sure - especially those who are recently funded or have larger branding budgets.
Take New Relic, for example. They're sponsoring The Ruby Show for I'd guess (and I don't know for sure, but basing on rates of similar podcasts) at least $300-$500 per show? There's no way they're getting that much business from people listening to the show checking them out at that very moment. In terms of brand awareness, though, $5-8k a year is nothing if almost every Ruby developer has at least heard of you..