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One of the things that comes to my mind is this:

Craigslist is widely described as leaving 90% of the money on the table. Most people don't think this is why they are this popular. They could have monetised more categories or cities and still kept their position. Maybe.

But maybe they did exactly what was necessary to become the number 1 classified site. What if the right amount of revenue for some top 200 site (or network of sites) is really a couple of million?

Can such a site survive VC or does the option of staying a certain size disappear??

Starbucks was a perfect example. They new exactly where the business was going if constraints got lifted. More stores. Potentially tens of thousands. If they were less capitalised they would have to go slower but they knew where they were going.

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