We've starting talking to content producers, and its an avenue we want to pursue further, but as you pointed out the hard data we're gathering here is going to be key to our negotiations.

As to your idea of bundling an Ad Blocker, while we support ad block as a product, we don't want to be building two products, and there are plenty of great ad blockers out there already. We also think that there might be some people who, for whatever reason, don't want an ad blocker but do want to support creators, and we didn't want to limit Atri to only adblock users.