I actually agree, and when I'm considering an Amazon purchase I find myself browsing all of the reviews for a particular reviewer, just to see how thoughtful they are.
Even so, Amazon's flavor of content curation has been a major part of their success story, and they mark their top 500 reviewers with a special tag for a reason - customers derive value from it (it's a badge of trust, in a way).
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I actually agree, and when I'm considering an Amazon purchase I find myself browsing all of the reviews for a particular reviewer, just to see how thoughtful they are.
Even so, Amazon's flavor of content curation has been a major part of their success story, and they mark their top 500 reviewers with a special tag for a reason - customers derive value from it (it's a badge of trust, in a way).